Though IW Group has existed for over 25 years, we continue to evolve with the times in order to service our clients in the ever-changing consumer market. Founded by Bill Imada and driven with momentum by Nita Song, our roots started and are growing in multicultural. Our expertise and integrated work in the diverse segments has given us recognition and a seat at the table in the total market.
Because we’re a culture within many cultures. Our diversity is our advantage, and if you can’t tell by now, we bond and create with food, humor and coffee.
Because we’re involved. So involved, in fact, that a good number of us serve on the boards of numerous nonprofit and professional organizations,
as well as donate our time and resources, to connect with the communities and our work.
Because we don’t believe in a
one-size-fits-all approach to advertising and public relations. We ideate and activate on the most-creative and industry-leading campaigns in our field.