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Affordable Care Act

Covered California

Covered California is the California state initiative for the Affordable Care Act (ACA). IW Group partnered with Axis and Weber Shandwick to create an impactful campaign targeting key Asian ethnicities in California. With in-depth consumer insights, we planned and executed two TV spots, print, digital, collateral, and OOH campaigns in nine Asian languages (including Arabic and Farsi), which delivered and met the client goals, over a two-phase period.