SCE’s electric grid is more than 160,000 miles of circuits. Enough to circle the earth 76 times. Providing power to nearly 14 million people.
These wires power daily life safely and reliably, but in the wrong conditions, they can be deadly. Safety around power lines is simple. So we want a simple campaign that that will ring true and echo across various ethnicities as it raises awareness and drives specific behaviors The idea is that people are aware of what’s around them and what to do when things are status quo and when they’re not. We’re talking situational awareness. Knowing what to look for. Being present. Embracing their inner Safety Yoda.