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McDONALD'S

FIFA World Cup

To its fans, soccer is a religion, and the World Cup is its biggest celebration. Fans from all over share a passion for competition, country, and the “beautiful game.”

The World Cup is just as popular for Asian Americans. They love coming together and rooting for their favorite teams and players compete for the title of World Champions. But even though they love watching the game, the experience isn’t complete without one thing: tasty game day foods, right at their fingertips.

Awards

  • Davey Awards - Gold, Integrated Campaign
  • Davey Awards - Silver, Print Campaign